Cobweb Case History – Triumph

This is more about me than it is about motorcycles. I don’t believe in presenting a client with ‘cannon fodder’ i.e. weaker work to sell the favourite, and was lucky enough to be working for a company that felt the same way. I believe everything that is presented to a client should be 100% on brief, strategically sound and talking to the consumer in their own language.

Here’s some campaign concept work for Triumph that didn’t make it. But had it, I reckon would have sold just as many bikes as the campaign they did decide on. Which, within 3 years, had increased sales of just their Daytona bike to match previous sales of the entire range! With 10 bikes in their range, all flying out of showrooms, gold and silver awards for print and TV at The New York Festivals, Triumph were a very happy client.