I believe most people would agree that many websites are too fussy and confusing. I like to design them to be simple, tidy and user friendly.…
I’ve always loved print advertising and get a special kick out of creating a tone of voice, writing headlines and designing impactful ads. To me, the important thing is to speak as clearly as possible, in a way that touches …
As a popular holiday destination, a campaign of free postcards available in their café was the perfect way to get customers to distribute their advertising for them. The tone of voice of the ads helped Sunset Surf to create a cheeky, slightly irreverent and uniquely ‘surfy’ brand image, which resonated with consumers and had them posting them to friends.
